These are good points and I'm glad you've raised them. But I think it's important to be careful about terminology.

When a company makes a product targeted to 85+% of the population vs. <15%, they are doing so to make money. They are not necessarily being racist, they are producing what most people will buy. That's how they make a profit.

Currently, black people are about 13% of the U.S. population--so if you were a business, how likely would you be to focus on a group that represented just over 10% of the total potential customers in your region?

I am not sure that's racist. So I looked up racism and here's what I found:

"Racism is the belief that groups of humans possess different behavioral traits corresponding to physical appearance and can be divided based on the superiority of one race over another."

I think this last part is the key: “… can be divided based on the superiority of one race over another."

Producing products targeted to the larger demographic doesn't necessarily mean they think white people are superior--only that they want to make more products that they can sell.

That said, this is an important thing to understand and I definitely feel we should encourage companies to think about this more.

Make-up, band-aids, dolls (what black child wants a white doll?) etc. definitely should include products for black people. But I don't think it's necessarily racist that they haven't done so in the past.

My point is simply that it might be more effective to encourage them to think about black customers when they design products rather than label them as racists for not having done it sooner.